“To him, the Labrador breed and all those who love it owe a debt of gratitude which can never be repaid. The most we can do is to try to keep the breed as he would have wished it to be – a dual purpose dog, not one from which the working and Show bench types are so entirely different as in so many breeds today.“

A tribute to The Hon. Arthur Hollard-Hibbert by Lorna, Countess Howe
– The Popular Labrador Retriever, 1957

Welcome to Tru-Heart Labradors!

Tru-Heart Labradors is an established professional Labrador Retriever breeder situated between Jacksonville and Gainesville, Florida, that proudly produces the finest dual purpose chocolate, yellow, and black Labrador Retriever puppies available in Florida today! Tru-Heart lines go back to some of the finest, internationally-acclaimed kennels in the world, such as Sandylands, Rocheby, and Heatherbourne.

Since 2005, Tru-Heart Labradors has practiced selective breeding to produce puppies with wonderful temperaments (the hallmark of this breed) working ability, breed-standard conformation, and good looks. Tru-Heart puppies have matured to become service dogs, emotional support dogs, hunting dogs, show dogs (with Tru-Heart approval), and terrific family pets.

Tru-Heart puppies are sold with Limited AKC registration, and we take pride in the fastidious, loving, and stimulating environment in which they are raised.

Upcoming Litters -

We produce just several litters per year. The following litters are planned for 2026: